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Drive consideration among the next generation of drinkers through a one-of-a-kind social campaign.
THE
CHALLENGE
By amplifying the identities of up and coming artists, Jack can leverage it's cultural iconicity and become the voice of what's real.
THE OPPORTUNITY
A world of infinite choice has led to its changing ‘Blandscape’. And In a fast-paced world, Gen Z struggles to identify what's real.
THE REALIZATION
With the creatives on our team, we built out the "Amplify your spirit" campaign, pitching it in a case competition to win over Jack Daniel’s global marketing board – and we did just that.
THE IMPACT
JACK DANIEL'S
As a result simple and clear strategy, we won over Jack's global marketing team
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