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Discover innovative ways to introduce our newly-launched club to the city it’s supported by.
THE
CHALLENGE
Offer all fans a diverse perspective on player personalities and provide the exclusive access to content they crave.
THE OPPORTUNITY
We needed to instill a personal relationship between our diverse fanbase and their club.
THE REALIZATION
The pitch deck inspired our in-house creatives to adopt the strategy presented in a multitude of ways. The creative team went on to provide behind-the-scenes interviews and challenges with players at practice which performed incredibly well
THE IMPACT
STL CITY SC
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