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Copa del Greek
To create a more effective impact, Phi Delt needed to donate more money. And to attract more donors, we needed to draw attention. I wanted to build an event that couldn’t be ignored.
THE
CHALLENGE
We incentivized user-generated content by offering prizes for teams with the most engagement, boosting our brand awareness amongst IU students.
WORD OF MOUTH.
Social events and philanthropy don’t have to be mutually exclusive.
THE REALIZATION
In order to convert donors, we articulated our mission-driven focus of bringing students together in support of a cause bigger than ourselves - ALS.
START WITH WHY.
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